The change is the result of a new license agreement that transfers the mark October 1 ExxonMobil Forbes Media.Mobil four-and five-star awards for hotels, restaurants and spas will become Forbes annual awards of the classification when the results are announced in November.
Mobil guides are also relaunched under the name Forbes. There are currently 45 books in the series, including 15 regional directories, city guides, and six other titles that cover national parks, golf, traveling with pets, and warehouses.
Mobil has offered grades since 1958.
Forbes specializes in media coverage of business, wealth and lifestyles of luxury, so the association with the Mobil guide rating is a natural, "said Miguel Forbes, Forbes’ president of television and licensing. He added that the "Forbes expand presence in the consumption of the tourism industry, while upholding the credibility of the classification system.
In November, city guides to be issued under the Forbes brand of Chicago, New York, Los Angeles, Las Vegas, San Francisco and Hong Kong / Macau.
In December, the 15 Regional Mobil Guide is reprinted as Forbes Regional Guides, a new addition to the 16th installment of Hawaii. The guides cover Canada, the southeastern coast, the Mid-Atlantic, New England, North and South of the Great Lakes, Florida, the Great Plains, New York, Northern and Southern California, Northwest, South, Southwest and Texas.
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